All Belair watches have been assembled in U.S.A from Swiss watch parts at the family owned and operated watch factory in Lakewood, NJ since 1946. One of the best watch values in the "everyday category" on the market today. The Grunwald family has developed a unique policy - they do not spend any money on advertising and leave all the promotion for the brand to the retailers, thus significantly reducing the final cost of their watches to the consumer. Alan G, President of Belair, believes that money is much better spent on new case or movement innovation and development. Belair`s cases are stronger and more durable, bracelets heavier and more resistant to wear, and packaging more elegant and luxurious than big brand name competition.

Why we sell Belair watches by Felix Zaltsberg, as it mentioned in Belair catalog.

Official Factory Authorized BELAIR US wrist watch dealer. All original factory warranties (3 years) apply!