During the years, BALL Watch had developed numerous advertising campaigns, from the vintage advertisements targeted solely to the railroad industry to the contemporary concepts addressed to the mass market, the focal point in these presentations remain the same - Since 1891, Accuracy under adverse conditions. In 2004, they are proudly to line up with two world-class explorers, Jim Whittaker and Richard Limeburner and this partnership has inspired them to transform their founding philosophy into a whole new advertising campaign named `Accuracy is Everything`. The new campaign vividly presents the brand identity in an innovative context, with the quotes from their allied explores on timekeeping.