People automatically connect the name Rado with watches of individualistic design made from scratchproof materials. The Lengnau company is one of the most important Swiss watch manufacturers and has succeeded over a short period in building up a distinctive brand with successful worldwide distribution. While other brands use conventional materials like gold, brass or steel, Rado goes for materials of the future such as high-tech diamond, high-tech lanthanum, sapphire crystal, hardmetal or high-tech ceramics. And this is always in the endeavour to develop design/material combinations that unite in perfect harmony the double functions of the watch as a modern piece of jewelry and a functional timepiece. The basis for this is provided by the mastery of highly developed leading technologies for the manufacture and processing of the hardest materials in the world. It has taken decades for Rado to build up this know-how, which today constitutes the core expertise of its material-technological developments.