Based in Le Locle in Switzerland, Tissot has over 150 years of innovation and Swiss watch-making tradition. Tissot sees its mission as "to offer to a wide public top quality innovative products at an affordable price". Tissot innovations in movement technology, case materials, and watch functions itself were pioneers of their kind (First anti- magnetic watch; "Rock Watch" - the first watch made of stone; "Wood Watch" - the first watch in wood; the first plastic watch; and the latest "T-Touch" watch with tactile functions). As official timekeeper for the world championships in motorcycling, cycling, fencing and ice hockey, Tissot underlines the sporting values of quest for precision, performance and pushing oneself to the limit. Tissot is one of the most popular watch brands around the world. A member of the Swatch Group since 1985, It present in over 150 countries via carefully selected retailers and we are one of them.